Wednesday, August 15, 2012

A new use for Legos

In October of last year the German street artist Megx transformed an old railroad bridge in Wuppertal, Germany, into a giant Lego-like structure. The existing bridge was retained, but the artist superimposed brightly colored panels on the walls and underside to give the illusion of being Lego bricks. Once part of the Wuppertal Bewegung railroad line, the bridge previously had been converted to a pedestrian and bicycle path. The city fathers were looking for striking artwork that would become part of an urban renewal program aimed at enhancing the residents' quality of life. They certainly succeeded!

This is the old, bland bridge ...



And now the remake ...







Monday, August 13, 2012

'Gaycock'


Many years ago, I bought an attractive metal re-creation of the "Gaycock" label. Purportedly it was a design from a old-time wooden packing crate that was used to ship produce from farm or grove to the customer. Copies of the design, in paper form, are sold all over the Internet. The design seems authentic--but is it? One observer has said paper copies of the label are so commonplace that it's hard to believe that so many exist in excellent condition in 2012. After all, these labels would have been printed prior to the 1950s or earlier. Maybe they are reprints? Perhaps. But I couldn't find anything on the distributor's name shown on the label, "Stanley Levinson Co." Perhaps the company went out of business long before the Internet age. So, I am left to wonder: Was there really ever a Gaycock brand?

Sunday, August 5, 2012

The Wild, Wild West


The Western frontier is part of the cultural tradition of the United States. For a century, the cowboy has been an iconic American image, representing such values as rugged individualism, patriotism, courage and masculinity. Cowboys were a common theme in advertising, particularly in the period from 1920 to 1960, decades after the frontier was fully settled. Using cowboys to sell apples and cantaloupes may seem a bit odd, but that's what growers and distributors did back in the day. The Western images appeared on the labels of wooden crates which were used to ship their products--and attract hungry consumers at the grocery store. Here are a few examples.